Sami Qahar, founder and CEO.

Filmmaker, creative director, and branded content specialist with over 20 years of experience across South Asia and the Middle East.

With a deep passion for visual storytelling and a track record of directing and producing award-winning TVCs, music videos, and branded entertainment, Sami Qahar is a business consultant by trait.

As the showrunner of one of Pakistan's pioneering independent production houses, SQ has produced over 200 films and directed 10+, created and co-directed Fasaana Mart Ka, a 14-episode drama series for Green Entertainment, curated and produced Nescafé Basement Season 6 for Nestlé, and served as creative director for clients such as Zong, Philip Morris International, Akzo Nobel, HBL, Volka Foods and K&N.

Beyond the camera, he brings strong strategic and collaborative instincts, having worked closely with marketing teams and agency creatives to align vision with business outcomes.

• Worked for Nestlé, Mondelez, Henkel and Ogilvy across 11 countries
• MBA, IBA Karachi, 2004
• Doctorate in Psychology, Strathclyde University, Glasgow UK, 2019
• Published author of a book on philosophical fiction, film critic, business writer for Aurora
• Published research on Empathy and Marketing to Millennials