Consultancy
Strategy that sits beside the creative.
Independent engagements on distribution, pricing, go-to-market and investment, for regional groups and global brands.
2017
Post-Merger Integration of distribution setups in Saudi Arabia
Al-Batha Group UAE
2018
Consumer Price Increase Process in UAE
Clorox USA
2019
Go-To-Market Models for Beauty Care business in Saudi Arabia
McKinsey & Company
2019
Management Profile Check and Investment advisory
Eastern Tobacco Company Egypt
Ongoing
Quarterly Philip Morris results analysis
with Aura Research
Sami Qahar brings experience from Nestlé, Mondelez, Henkel and Ogilvy across 11 countries, a Doctorate in Psychology from Strathclyde University and an MBA from IBA Karachi. Published research includes work on empathy and on marketing to millennials.