Design case study
Launch of Red Top Cabs.
A taxi service for Karachi, first planned as Citi Cab and launched as Red Top Cab. We designed the identity and ran the launch creative.
From plan to launch
- Citi CabThe service was first planned under this name.
- Logo suggestionsFour directions explored.
- One-year strategyA way forward for the first year.
- New logosThe Red Top Cab identity.
- Launch ceremonyIntroducing Red Top Cab to Karachi.
- Start of operationsThe first cabs on the road.
- Media supportPrint and outdoor behind the launch.
- Radio and TVBroadcast production.
Logo exploration
Four directions presented to the client.
The final identity
The chosen mark and its working variants.
Launch creative
Press, outdoor and the launch invitation.
